The Future of Business

My workshops this week  included stuff about the future and how to be "at the right place at the right time".  Looking at the self made millionaires (excluding those from the entertainment and sporting industries) , we reviewed what were the factors of success.  The list of fifteen  included entrepreneurs such as  Dick Smith, Lindsay Fox, Richard Branson, Mark Zuckerberg and Zhengrong Shi.  We looked several aspects of success, and found only one that they all  had in common, which is - the ability to identify and meet a future need.  

So what are the future needs that stand out as business opportunities?   The trends indicate increasing global population,  increasing cost of  oil and increasing energy costs as the defining parameters of business of the next decade.  To stay ahead of your competition, or to become a leader in an emerging industry, then consider the future, identify a need, and work out how your business can meet that need.   For some, it will be to become  the most energy efficient and creative business  compared to the competition.  For others, their business will develop a  new niche opportunity that offers  businesses a way to reduce, re-use or recycle.  None of us have that magic crystal ball with all the answers, but  what I do know for sure is that the world of business will look very different in the future.  If you are in a business, my tip of the day is to consider the future.   We have two options ahead, one is the fossil fuel world of today and one is the renewable world of tomorrow. and each of us is headed in one of these directions.  So where are you and your business  headed?

Picture Future or Bust! by Vermin inc ex Flickr

Solar PV - does it come in Pink?

This week I facilitated a public meeting in Sydney where the owner of a local solar pv business (Australia Wide Solar) presented a talk about the options available for solar PV systems.  He gave a great talk and showed a collection of images relating to installing and maintaining solar PV systems.  It was full house, with over 54 people from a wide range of backgrounds coming to listen, comment and ask questions. However, I did notice  that out of the 50+ attendees, there were just nine women, including myself.

In Bangladesh, many women in the local communities are taking ownership and becoming the technical support for their PV panels which are their precious energy  source.  If they can do it in Bangladesh, then we too can take it on. So  ladies, let's follow their example and take an active interest in our solar future, and how we can make a difference.  Check out this video from YouTube..

 

Too Hot = Bonus Heating

According to a recent New Scientist Magazine (8/03/08), data centres worldwide consume 120 billion kwatt hrs of electricity and produce 2% global CO2 and rising.  About half of this is used to keep the servers cool.  

So IBM engineers in Switzerland have designed a new way of cooling the microchip surface using water piped into slabs positioned above the heat generating chip surface.  In theory, about 75% of this heat could be recovered.  The article suggested that a future medium sized data centre (around 1 Megawatt consumption) would be able to heat about 70 homes, in areas such as Europe where heating is an essential. 

  

On a more basic level, I also heard of a Pizza Restaurant redirecting excess heat from the ovens to provide a really cosy environment in winter.  That's got to be good for reducing the overall electricity bill as well as for the planet.  So, how much waste heat is your business generating each day, and where else could this excess heat be used?   

picture  called data centre floor by alexmuse ex flickr

What's in it for my business?

Yesterday, I presented a short talk on "Peak Oil and the Future of Your Business" for a Sydney Business Club.  I talked about the limited supply of cheap oil,  about change to more fuel efficient vehicles, non-oil based packaging and our dependence on plastics. At the end of the talk, I was asked the question -"what's in it for my business, why should I change?".  

Actually, it was a very good question and I thought about it overnight.  What would motivate a business owner to make an investment when they are primarily concerned about the day to day financial stresses and profitability of their business?

After a good night's sleep the answer was obvious - it's all about direction.  If  we are all going in one direction - the direction of a fossil fuel future, then some will change and veer off towards the renewable future.  The cost of this change increases the longer you postpone this change. By investing in your business in the next few years, the direction of your business has changed. You know where you are going and you are less likely to be disrupted by increasing oil prices.  For those who postpone this investment, the costs are very likely to be much higher. A renewable future is what lies ahead - is your business heading in that direction?