Symptoms of Success

Affluenza – it’s something we can catch anytime of year, and it’s easy to see someone who has the disease. Symptoms are an oversized or overpowered car, a home that could you could get lost in, a waistline that displays too many dinners out, clothes and accessories worn only to impress, a mindboggling entertainment schedule, and constant chatter about the latest travel destinations. The other main sign is stress, and a booking in the local Happiness Seminar, as if happiness were something to be added to the list of purchases.

Affluenza is a direct result of our value system, of what we as a society promote as “success” - success being one or all of the above symptoms. I am not by any way rejecting a well thought out moderately comfortable lifestyle, but we all need to think about our values, individually and as a society. How can we aspire to living well and not to excess, how can we each meet our needs and then contribute in a meaningful way?

For everyone, the mix is different, but as a society, we are beginning to hold up new values – those of community, of sharing resources, of moderate consumption, and of entertainment that is based around connection with others. And the major spin off of this mind-shift is happiness, not a few hours of temporary joy, followed by a crashing emptiness, a happiness that is an inner comfort, a feeling good with the world.

Business is about achieving through transactions to supply what others need. If you are thinking about going into business, think about the new values that are emerging in our society. Think about a business that connects people, and helps them re-connect with the world of the future. We stand at the door of a new energy era, one where affluenza will no longer be the driving force in our economy, and small business owners that understand this will position themselves for real success in the next few decade.