Sunday 17 August 2008

Go Meet Online

Change in society always brings new business opportunities - and I have been working on one of these opportunites over the past few weeks. I was contracted to help develop a case study for small businesses to connect online with other small business owners, with suppliers and with clients. There are a flurry of new online meeting products now available to allow users to see each other, share desktops, and work on documents together at different offices. Our parameters meant that we wanted a program that would work on both Mac and PC environments, offer voice over IP, and be fairly simple to use.

We used an online meeting program called Megameeting, which allowed ten or so business owners to meet online in a virtual meeting room where we could chat, share tips, and discuss business challenges. While there definitely are improvements still to come in this emerging area, I have been amazed how everyone liked (even enjoyed!) this form of communication. It was great to conduct a meeting without having to catch public transport or fight through traffic and hunt for parking places. And with high petrol prices and airfares on the rise, it makes huge sense for business owners to consider using online tools where possible.

So "going green" may be as simple as changing the way you connect with those you need to meet regularly - and that could be just one more way to put you ahead of your competitors.

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