Earth Hour last night was a positive step, and one that now has a global voice. Many households and businesses participated, by turning off non-essential lights and appliances for one hour. Those that did not participate were noticed by individuals (like myself) who took the opportunity to wander around their own community. More people now sense the changes that are imminent, while many others are complacent and expect things to soon "get back to normal".
How likely is that and what is normal? In the February 09 issue of the WME magazine, Australian environmental advocate and business advisor, Paul Gilding states that "the significance of the change we are about to see can barely be overstated; any company that is not preparing for this new world will probably not survive". The normal of the future will be different in political, cultural and industrial terms, according to Paul. To reduce our emissions, Paul noted that we need "a complete transformation of the electricity supply industry, the retrofitting of every building, the replacement of the transport fleet and an end to waste through a system of deposit and take back regulations."
So if you were one of the non-participating businesses or households last night, take some time to review your situation, and how you will manage when the others who have glimpsed the future are headed in a new direction.
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Hopefully companies found under ideas like http://www.kpcb.com/ (the US version of aussierenewables.com.au) will assist in the charge towards a greener future.
I wonder if a few of these companies wouldn't mind exporting their ideas/business models to Australian investors?
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