In the US, there is a ground swell against building more coal fired coal power plants, and this is leading to some interesting advertising campaigns. Essentially, these campaigns are making it much more difficult for the coal industry, and makes long term investment in new coal fired power plants a high risk venture. Mark Kresowik, Corporate Accountability Representative for the Sierra Club, comments: “Coal plants are simply a poor investment, no matter where in the country you are building them. We need to be investing wisely, especially in these economic times, and that means looking at energy efficiency and renewable energy projects that can create jobs and help fight global warming, without the drawbacks of coal.”
If you want to see why we need to re-power with truly clean energy sources, see Al Gore's latest TED TALK. The seven minute video also includes some rather strange coal company promotion attempting to convince us that coal is not only clean, it's cute?
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