All eyes turned this last few weeks to volatile stock markets, and the loss not just of the paper value of assets, but of confidence in the traditional systems that had lulled investors into a false sense of security. Change brings winners and losers, and among the winners will be those who seek the new and potentially profitable new directions.
One company who has already made its fortune by this strategic thinking is Google, and again it plots a course for those who can see ahead. Last year, Google launched its RE(<)C campaign which defines strategies for the US to develop renewable energy cheaper than electricity produced from coal. On the 1 October this year, Google announced Its Clean Energy 2030 plan, a concise but well thought out approach to a new energy future for the US. The site invites comments and debate, and it is presented as a "KNOL" - a unit of knowledge.
And the plan is for 0 (zero) use of coal by 2030!! Coal exporters be mindful of this plan. For the entrepreneurs - bottom line savings were estimated to be $US944 over 22 years, and much more if carbon credits are included. Other benefits outlined in the plan are huge reduction in CO2 emissions and large increases in new industry employment.
This plan offers a new direction. What is doesn't offer is a quick fix, or instant greed gratification for short term thinking. This is about our future - and about the new economy that will define that future.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment